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Gloria Guevara Manzo

President & CEO, World Travel and Tourism Council (Confirmed)

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Gloria Guevara Manzo

Gloria joined the World Travel & Tourism Council (WTTC) in August 2017, following a varied career in Travel & Tourism. WTTC is the global body that represents travel & tourism worldwide. A sector that generates 10% of GDP and employs circa 300 million jobs.

Recognized as one of the most influential women in Mexico by CNN and Expansion, Gloria began her professional career in 1989 at NCR Corporation working in the Latin America, Middle East, and Africa regions. She holds a BS in Computer Science from Anahuac University and an MBA from Kellogg School of Business, Northwestern University.

Since 1995 she has worked for the travel industry, starting at the Sabre Travel Network and Sabre Holdings, she was later CEO of JV Sabre Mexico reporting to a board of directors from Aeromexico, Mexicana, and Sabre. In March 2010 President Calderon appointed her as Minister of Tourism and two weeks after she was given in addition the full responsibility of the Mexican Tourism Board. Under her leadership, the “National Agreement for Tourism” in Mexico was created in 2011 and for the first time “the importance of Travel & Tourism” was included in the G20 declaration of leaders in Los Cabos.

Gloria received the Good Neighbour Award from the US-Mexico Chamber of Commerce and Virtuoso awarded Mexico the best tourism board in the world due to her successful branding and repositioning efforts. In addition, Gloria has been Special Advisor on Government Affairs to Harvard University, and part of the Future for Travel, Tourism and Aviation Global Agenda Council of the World Economic Forum (WEF).